The Art of Storytelling: Crafting Compelling Content Across Media
4 local voices. 1 common goal. You don’t want to miss this!
Friday, Nov. 18, 2016
Doors open at 7:30 AM; Program starts at 8:00 AM; Concludes at noon
Toledo-Lucas County Library — Main Library
325 Michigan St., Toledo 43604
Join the Public Relations Society of America Northwest Ohio Chapter for a half-day professional development seminar.
Featuring speakers with expertise spanning public relations, content marketing, visual design, news reporting and more, this seminar is designed to provide a look at various aspects of storytelling and how public relations professionals can use different outlets and methods of storytelling to generate quality and compelling content, exposure and promotion for their clients.
Blurred Lines: Navigating the lines between paid promotional storytelling and organic storytelling on social media
Kevin Cesarz with Thread Marketing Group
Effective Visual Storytelling
Bill Sattler and Molly Luetke with Madhouse Creative
Anatomy of an Effective Story
Christina Williams with 13abc
The Rise of Audio Storytelling
Daniel Woodcock with Toledo Matters Podcast
Panel Q&A session with all speakers
The morning will include a hot breakfast from Pam’s Corner and opportunities to network and build relationships with other public relations, media and advertising professionals in Northwest Ohio.
Cost: $30 for PRSA members
$40 for non members
$20 students
Credit card payments will incur an additional $1 charge. Cash and checks also accepted.
RSVP to nwohioprsa@gmail.com on or before Nov. 16, 2016.