Meetings are held the third Friday of the month except in the summer and December. Meetings are usually held at noon at the Toledo Club in downtown Toledo (14th and Madison streets). Luncheon meetings and professional development programs feature local, regional and national practitioners from a variety of backgrounds. This schedule is tentative and subject to change.
PRSA Calendar
June 2008 Meeting
Our June meeting focused on green marketing and PR and featured panelists Ried Artis, business media relations representative at Owens Corning,; Andi Norman, director of marketing and public relations at the Toledo Zoo; and Helene Sheets, director of college relations at Lourdes College. The program's organizer and moderator was Scott Carpenter, APR, public relations manager for Metroparks of the Toledo area.
Lynnette Werning
Andi Norman
Andi Norman
Helene Sheets
Ried Artis (speaking)
Scott Carpenter
Previous Meetings
May 16th Meeting
Matt Logan, Director of Marketing and Product Management at Crown Equipment Corporation, led a discussion at the May meeting about how measurement tools can help align senior leadership regarding the strategic importance of public relations, increasing marketing public relations budgets and enhance the brand.
Matt Logan, Director of Marketing and Product Management at Crown Equipment Corporation
April 2008 Meeting
Todd Chris Rowland, Patrick Buescher and Amanda Matusak of Deskey, a leading brand strategy firm headquartered in Cincinnati, brought a presentation on generational branding to life through music, video and some very astute observations. Baby Boomers and members from Generations X and Y all were reminded of the importance of communicating messages in a way that is embraced by target audiences. Many thanks to Karen Fraker, APR and chapter ethics chair, for getting it organized for us.
Karen Fraker
Chris Rowland
Patrick Buescher
Amanda Matusak
March 28th Meeting
November 19th Meeting
Featured speaker Robin Bowlus,
Bluffton Univeristy director of public relations
Newly accredited members Kelly Garrow, APR (left), and Lynnette Werning, APR (center), were recognized by Tim Langhorst, APR, the chapter's APR Chairperson
There were 40 members and guests attending the meeting
October 26th Meeting
Robin and Jenna (l-r)
The University of Findlay students
Karen Fraker
Panel of speakers
Jim Little, APR, Fellow, and
Michael Trandillo, Tiffin University
Ron Royhab, The Blade
June 8--Panel disccussion on local levy campaigns
Our meeting featured representatives from the Toledo-Lucas County Public Library, Toledo Metroparks and Tarta.
President-Elect and Program Chair
Lynnette Werning
Scott Carpenter, APR, Toledo Metroparks
A blue ribbon panel discussed successful strategies for levy campaigns.
Maria Jadwisiak, Toledo-Lucas County Public Library
Susan Gibney, Toledo-Lucas County Public Library
Steve Atkinson, Toledo Area Regional Transit Authority (TARTA)
Everyone loves a picnic.
Susan Gibney, Toledo-Lucas County Public Library
May 18 , 2007 - Beyond the Crisis Communication Plan
Todd Romain, director of corporate communications, and Jeff Cole, director of marketing communication, shared their insight, mindset, and lessons learned as they have prepared for, dealt with, and learned from a series of challenging events at the Toledo-based automotive supplier.
Speaker Todd Romain
Speaker Jeff Cole
Todd Romain and Jeff Cole answer questions
A very Attentive Group
April 20 , 2007 - Communicating in the New Web Paradigm
Bill Balderaz, President, Webbed Marketing discussed how bloggers can be more influential and harder to reach than editors. He also talked about the role news releases play in search engine strategy and how podcast interviews can be one of the most effective public relations tools available.
We had a capacity crowd of 60 at the April meeting
Matt Ziaja, Account Executive, represented gold level meeting sponsor Bursiness Wire, a leading news distribution service.
Matt Schroder, our newest APR, received his accreditation pin and congratulations from Accreditation Chair Tim Langhorst
Featured speaker Bill Balderaz, President, Webbed Marketing
March 18, 2007 - The Similac Mom’s Alliance
Keri Butler, Manager of Public Affairs and Communications for Abbott’s Ross Products Division, speaks at the
March PRSA luncheon. Butler spoke to the group about the Similac Mom’s Alliance , a panel of mompersonalities,
each with her own unique take on the challenges of new motherhood while retaining a sense of self
and life balance — and giving her baby the strongest start in life. The intent of the Similac Moms Alliance is to
create on over-arching platform to deliver brand messages on a broad spectrum of products while connecting with
today’s moms in media relevant to their lives.
Keri Butler of Abbot Laboratories
Keri sharing how she was able to improve brand recognition in a market dominatited by the breastfeeding lobby
Keri contiues her discussion
Brad Leone and Keri Butler
February 16, 2007 - Media Speed Dating
Michael Miller - Toledo Free Press
Jennifer Wingate - WTVG 13
John Seewer - Toledo area Correspondent Associated Press
Shawn Zuver - Modern Trade Publications
(Far left) Kim Bates - Toledo Blade
January 2007 - Advocacy in Public Relations Today
The Flogs, front groups and fake news.These are the buzzwords at the forefront of advocacy in public relations today. How do they apply here in Toledo? And what kind of issues will we be facing in 2007 and beyond? The January meeting featured Mike Cherenson, APR, vice president of The Cherenson Group in Livingston, New Jersey. Mike is chairman of the PRSA National Advocacy Advisory Board, a group that has been responsible for creating a new advocacy-monitoring presence within the organization and on the PRSA Web site.Mike discussed the advocacy efforts going on at the national level (including the organization’s new Northwest Ohio Chapter January 2007 leadership role in speaking out on issues). He also lead us in an issues-mapping session for identifying new issues locally and nationally. This was a very interesting topic for all of us and we were glad to see many of you there, including PRSSA members as you looktoward future careers in public relations.
Mike Cherenson
Bill Hamilton leading his first meeting as President
Julia Orwig, served a half year in 2006 as Pesident
November 2006 - Hall of Fame
The November Chapter Meeting featured Brad Horn, director of communications at the National Baseball Hall of Fame and Museum in Cooperstown, New York.Brad discussed how he entered the world of sports public relations and the challenges facing the sports PR industry. The meeting was also PRSSA Day with a special student skills workshop following Brad’s presentation. Thank you to all professionals and students who attended in making the meeting a success!!
June 2006 - A PRSA Exclusive Zoo-To-Do
Thanks to all who paticipated in the June program, which gave us insight on the Zoo levies that were given to the voters on May 2nd, 2006. Warm thanks to our guest speakers, Andi Norman Director, Public Relations The Toledo Zoo, Nancy Foley
Director, Human Resources The Toledo Zoo, and Dave Kielmeyer, Vice President, Funk Luetke Skunda Marketing, Inc.
May 2006 -- Issue Management Today
Thanks to all who attended the April program, which provided an update on the practice of organizational issue management. Teresa Yancey Crane, Issue Action Publications, focused on trends and developments in the field; Jim Worden, Owens Corning, talked about day-to-day execution; and Mike Palese, DaimlerChrysler, discussed issue management and litigation. Thanks to all of those who were involved in this timely discussion!
April 2006 -- "Wal-Mart Community Relations"
Ron Mosby, Wal-Mart Ohio Public Affairs Manager and crowd.
Ron Mosby with guest Marlene Harris-Taylor of Owens Corning
Ron Mosby
Ron Mosby
March 2006 -- "St. Patrick's Day Meeting"
Attendance at the St. Patrick's Day meeting included six past presidents.
Mike Hart, an Irishman, spoke about strategy behind Hart Associates' successful campaign for Carty.
For the meeting March 17, Jeanette Drake, president, gave away a door prize to make up for the absence of green beverage at lunch.
Guests were every shade of green when BGSU PRSSA President Greg Kohlrieser won the Guinness door prize (after being appropriately carded).
Jeanette Drake presents the 24/7 Award to Bill Hamilton, APR, president-elect, for his hard work and dedication to the chapter.
Feb. 2006 -- "Meet the Media"
In February, the chapter held a special "Meet the Media" speed-dating meeting, where some 40 public relations professionals had the chance to get to know media from Toledo and beyond.
Tamera Schniegenberg, Assignment Editor, WTVG-13 and Elisa Amigo, Reporter, WTVG-13
WNWO-NBC 24, Tim Livingston, Assistant News Director
Ohio News Network, Brian McIntyre, Reporter
Michael Miller, Editor in Chief, Toledo Free Press
Susan Maxwell and Jeanette Drake insist that no
chickens were harmed during the production of
February's meeting.
The Blade, Greg Bracknis, Business Desk
Frank Seeley, Assignment Editor, WTOL-11
Jan. 2006 -- “How to Develop the Mind of a Strategist: How to be Strategic”
Find your inspiration from PRSA experts. A first for the Northwest Ohio Chapter, our January meeting will tap into this important national professional development teleseminar—all from the convenience and comfort of one conference room. Light hors d’oeuvres and beverages, including wine and beer, will be served.
Strategy and being strategic are among the most mysterious concepts in management, especially from a staff point of view. This intensive teleseminar helps you decode this mystery and focus on the powerful, motivational and personal value of becoming a strong strategic player.
Jim Lukaszewski will help you look inside yourself to clarify what needs to be accomplished in order to become an effective strategist. He will also help you gauge how much of a strategist you may already be.
Learn the seven attributes of a strategist, as well as the behaviors and attitudes that attract management’s attention—getting you invited earlier into the decision-making process.
