Let’s get specific! A journey into the specializations of communications and marketing.
Friday, December 8, 2017
Doors open at 8:00am; Program starts at 8:30am; Concludes at noon
Toledo-Lucas County Library — Main Library
325 Michigan St., Toledo 43604
Join the Public Relations Society of America Northwest Ohio Chapter for a half-day professional development seminar.
8:30 – 9:15am – The Power of Pink: Powering Mission Through a Movement – Discover how to make the most of your event with Race for a Cure
9:30 – 10:15am – Non-profit Communications with Judy McFarland, President & Chief Executive Officer of Thread, Inc.
10:45 – 11:30am – Let’s get specific – A panel discussion with PR professionals from across the field
The morning will include a hot breakfast from Pam’s Corner and opportunities to network and build relationships with other public relations, media and advertising professionals in Northwest Ohio.
$30 for PRSA members
$40 for non members
RSVP to firstname.lastname@example.org
The Power of Pink: Powering Mission Through a Movement
Each individual registration for the Susan G. Komen Race for the Cure in September completes a six-month process of marketing, public relations, media relations, social media, and reputation management. Susan G. Komen Northwest Ohio Marketing and Communication Manager Desmond Strooh walks through Komen Northwest Ohio’s strategy of using a large-scale event to further the organization’s vision: “A world without breast cancer”. He offers insight into how Komen Northwest Ohio capitalizes on the short-term high-visibility of the local Race for the Cure Series to drive year-long mission directives.
With Judy McFarland, President & Chief Executive Officer of Thread, Inc.
As a corporate executive with more than 30 years of experience in strategic marketing communications, branding, content marketing, digital advertising, and public relations, Judy serves as the President and CEO of Thread Inc., a multi-faceted business consortium that includes Thread Marketing Group, FLS Group, eMerge Document Management and VIS Alliance. Judy leads her team by putting an emphasis on building strong client relationships while providing cutting-edge marketing technology solutions that deliver measurable and sustainable results.
When it comes to supporting nonprofits and providing niche communications services, Judy dedicates both her personal and professional time. On December 8th, Judy will talk about this niche and walk attendees through best practices and key case studies.
Judy currently serves on the board of Humane Ohio and has been nominated to serve on the boards of Advocating Opportunity (advocacy for trafficked and exploited people) and Make-A-Wish. She has also served on the boards of the Advertising Club of Toledo, Junior Achievement of Northwest Ohio, the Toledo Area Humane Society, and on the executive marketing committee for Chicks for Charity and her local church. Judy has been an ambassador for Lourdes Luminations and The Valentine Theatre. She is a member of the American Advertising Federation and the Sylvania Chamber of Commerce.
Furthermore, Judy encourages and empowers her staff to be active in their professional and personal community networks. Participating and contributing to the professional and the community’s wellbeing is a core value that Judy nurtures with Thread employees. In fact, more than 40 local organizations are enriched by Thread staff members such as The Press Club of Toledo, the Public Relations Society of Northwest Ohio, Leadership Toledo, Goodwill Industries of Northwest Ohio, Maumee Valley Habitat for Humanity, Good Grief of Northwest Ohio, and Connecting Kids to Meals – just to name a few.
Sharing knowledge and expertise is a big part of Judy’s effort in supporting the communications profession, her peers, and future generations.
Two Black Eyes for the NFL: Ethical Issues Surrounding Domestic
Networking beings at 7:30 a.m. / Presentation begins at 8 a.m.
$20 for members
$10 for students
$30 for guests
$10 for a non-breakfast option
This presentation is a critical analysis of the NFL’s communication efforts to protect its reputation, but lessons learned from these crises can be applied to all organizations facing ethical dilemmas. How can we, as communication experts, best represent our organizations while balancing our social responsibility to the public? Best practices will be shared.
Dr. Rentner was instrumental in launching the NFL Journalism Sports Media Boot Camp at BGSU, a three-day workshop for current and recently retired NFL players transitioning from football to careers in media. This March marked the fifth boot camp. She is co-editor of the book, You Make the Call: Case Studies in Sports Communication, to be published by Routledge in 2018. The book includes a chapter that discusses ethical issues surrounding domestic violence in the NFL.
Please RSVP to email@example.com and indicate if you are a member, a guest, or a student and if you plan to purchase breakfast.